Inspired by our love of food and its relevancy in our marketplace –
Assignment: Produce a package design set for a drink product of your choice.
Project includes 3 package designs that function individually but also as a cohesive and designed brand. All original vector based imagery.
Coffee, Tea, Soda/Sparkling Water, Etc., Wine, Beer
Assignment fulfills the following Course Learning Objectives for GRA2152C :
Create a package design/3-D solution.
Create a design solution using all original elements/illustration. Formulate multiple solutions to one design problem.
Do some research: Find 10 packaging designs that inspire you (online, in a store, etc.) Compile images (see below) and save them in one PDF to be turned in with your final product.
During this critique, I’d like to go a different direction to accommodate the commercial direction of this project. The critique will be a business setting where you are “pitching” the idea to us. Sell us your product. Why is this design superb? Who is your target audience and why would I want to purchase your product over any other product in the same beverage category?
Questions to ask yourself: How can I get this product to jump off the shelves by still using the standard Principles of Design? How can I design something that is not only graphically interesting but communicates the product functionally?
Additional online resources:
Inspiration: Packaging of the World
Inspiration: Wine Label Design
Reading on business aspects: Packaging Design business strategy
Reading on Brand Strategy: LaCroix Curate
Previous posts about packaging on Professorhopkins.com
Critique and Design Pitch: tentative: Oct. 22/29. Dress professionally.
Today’s goals: finish Family of Characters. Intro Package. Critique next week + time to brainstorm and plan.